The San Francisco Business Times reported yesterday that SendGrid, an email technology company, fired a female employee who complained on Twitter of sexual jokes made by a male employee of a San Francisco company at a recent conference.

Adria Richards, a “developer evangelist” at SendGrid, Twittered: “Not cool. Jokes about forking repo’s in a sexual way and ‘big’ dongles.”

SendGrid’s CEO was not amused, and wrote two blog posts in which he stated that he had fired Richards because she showed bad judgment by using Twitter for “shaming,” and in doing so “put our business in danger.”